Without a doubt, Instagram is commonly used because of the tools it provides for users and businesses. Actually, 76% of marketers use Instagram, and in the next 12 months 67% plan to use the platform organically.
Instagram is one of the most popular and widely used social media platforms. Plus, they always look for ways to improve the user experience for consumers and marketers through Instagram updates. This month, they have generated updates to support donations, connect to delivery platforms, and much more. These updates have the mission to help those companies that have been affected by the crisis, and to expand the use of the platform as a business hub.
In this short article, we will show you the new tools Instagram offers you and how to use them.
SUPPORT LOCAL BUSINESSES
If you use this new Instagram sticker to "Support Local Businesses," you can give a highlight to your favorite companies or accounts in your stories. When a person uses the sticker, the app generates a short preview of the account tagged. On top of that, it will be added to the support local story icon on top of your Instagram feed. The accounts you tag will be able to share your story in theirs for higher reach. This is a great way to improve your brand awareness through user-generated content.
ORDER FOOD ONLINE
Food Order is an option that allows you to order food directly through Instagram Stories. This function takes the user directly to the business' listing in delivery apps. Some of the platforms affiliated to the sticker are UberEats, Rappi, Domicilios.com, PedidosYa, y iFood. This sticker has the mission to offer the delivery service to users while helping businesses open up their digital revenue streams during and after the COVID-19 crisis.
Those companies looking to benefit from this tool have to update Instagram. Then, you access the sticker through the stories and customize it with your brand in mind.
It is important to notice that you can only use this sticker through the stories, and you have to have an active partner URL with any of the platforms mentioned above.
This is an Instagram update that allows donations to be placed for the organizations affiliated with it, so they can fund initiatives through the platform. You have to create a story using the "donations" sticker and the funding begins. Without a doubt, the donations sticker will help many organizations looking for funds to keep pushing their initiatives during and beyond the current crisis.
For the organization to receive funds, they have to register in the app to receive access to the tool. Also, they have to count with an Instagram and Facebook business profile.
INSTAGRAM INFORMS ABOUT THE CORONAVIRUS
If you look for the hashtag (#) Coronavirus, you will receive a notification with a link to direct you towards the center of information for your country. It has the intention to keep people informed of the latest developments about coronavirus and reduce the spread of misinformation.
Facebook is one of the companies trying to help fight the pandemic. So, they have deactivated ads with miracle cures, used their Business Center to give resources to small and medium-sized companies, and prohibited the sale of face masks.
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